It isn’t, by any means, but it’s almost as concentrated in fashion as it is in gambling - you tend to have a fatter long tail and smaller ramp for other vertica

It isn’t, by any means, but it’s almost as concentrated in fashion as it is in gambling - you tend to have a fatter long tail and smaller ramp for other verticals. Shoes are the most “Pareto” category in consumer goods that I’ve seen. There are entire brands being propped up by a hard core who spend tens of thousands a year each on shoes.