Lord. This is classic management by objectives incentivizing with checklist implementation. "Social is big, we'll be social!" People say that big companies ar

Lord. This is classic management by objectives incentivizing with checklist implementation. "Social is big, we'll be social!" People say that big companies are aircraft carriers: to big to be nimble, too big to stop. It doesn't have to be that way, but things like this do little to assuage from the notion that it's endemic.