I think it's due to most users' preference to stay on the same platform and not have to go to another (e.g. browser) to read about something. Even if moving fro

I think it's due to most users' preference to stay on the same platform and not have to go to another (e.g. browser) to read about something. Even if moving from Twitter from chrome takes just as much time as opening a thread, most users would prefer to open the thread rather than chrome. This could be a good opportunity to figure out why users prefer to stay on the same platform. Some interesting psychology must be at play.