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Initially it started out as a brilliant idea - a Twitter thread that serves as a bullet point hook for an article with more details and upsells. Reader gets qui
by wraptile 5y ago
Initially it started out as a brilliant idea - a Twitter thread that serves as a bullet point hook for an article with more details and upsells. Reader gets quick value and the writer gets exposure, clicks and leads - everybody wins!
On the other hand some managed to completely miss the point and mangle this whole scenario to the point where the effect is essentially reversed. Impressive really.
- AlexanderTheGr8 5y agoI think it's due to most users' preference to stay on the same platform and not have to go to another (e.g. browser) to read about something. Even if moving from Twitter from chrome takes just as much time as opening a thread, most users would prefer to open the thread rather than chrome. This could be a good opportunity to figure out why users prefer to stay on the same platform. Some interesting psychology must be at play.