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There are a lot of comments here that appear to be about something other than the specific ad this article is reporting on. This isn't like when Roku was having
by JohnTHaller 5y ago
There are a lot of comments here that appear to be about something other than the specific ad this article is reporting on. This isn't like when Roku was having hovering ads over a live TV broadcast for a product ad that finished.
The ad being tested in the linked article is an interactive ad by Fox TV when the viewer is done watching a specific Fox TV show and the end credits are rolling letting viewers know they can watch additional episodes of that show within the FOXNOW app on their smart TV.
- Izkata 5y agoAlmost but not quite, they have a picture of showing the ad while the episode is still playing. It says they pop up "near the end", not during the credits. That said it took a moment for me to realize what people were complaining about. That banner is basically identical to what they've put in TV shows for decades, the only difference being that this one mentions streaming and is interactive, while the TV ones tell you when the show airs and aren't interactive.
- JohnTHaller 5y agoThe credits are rolling on the screen in the picture.
- Izkata 5y agoA pre-credits roll maybe, but it looks like the show is still going above it. But also the positioning looks to me more like it's information about the thing being advertised to the right, with how well it aligns. Though in this case it seems to be the same thing.
- JohnTHaller 5y agoA bunch of shows do their credits like this without any end black screen with the credits. It aligns perfectly by design. It's a Fox show airing on a Fox channel with a Fox smart ad added to it. They likely designed the credit roll and the ad to work together.
- ineptech 5y agoThe issue is not what kind of ad, where, when, how or why it is being shown. The issue is misfeatures foisted upon consumers. ("But wait," you might ask, "why do you get to decide which features are good and bad? I found that ad very useful - I had no idea one could watch Fox TV shows on the Fox TV app!" The answer is: can you disable it? If not, it's a misfeature.)
- rileyphone 5y agoDon’t expect hacker news to actually read the article when there are hot takes to be had about a headline.