Why do you think anyone in that chain has the power to stop it? Every competitor in the consumer TV market is doing ads somewhere in their smart TV UI; even if

Why do you think anyone in that chain has the power to stop it? Every competitor in the consumer TV market is doing ads somewhere in their smart TV UI; even if none of the underlings want to make this feature, the executives were probably the ones to give the order. These people could leave the company but even in the current competitive labor market, it isn’t hard to find someone willing to compromise their moral code for the position.