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"Jump Ads represent yet another step in VIZIO’s ongoing mission to unify the smart TV experience with features that benefit viewers, content providers and adver

"Jump Ads represent yet another step in VIZIO’s ongoing mission to unify the smart TV experience with features that benefit viewers, content providers and advertisers," said Adam Bergman, VP of sales, Vizio Ads." Wow at that. For one thing, getting prime time coverage of ads, w/o having to pay networks is pretty amazing but how it's done (Just the spin of it all) is just pure evil and that spin - I don't think any ads benefit viewers though.

0xy 5y ago
Ads benefit the customer by reducing the price of a 55" 4K TV down to 300 bucks, which is absolutely below the true cost of the device (parts, R&D, support etc). They are selling you a below-cost TV and making it up in ads, same as Microsoft selling you a below-cost Xbox and making it up in accessory sales. I don't think it's correct to say there's not benefit. The benefit of YouTube ads is that you have unlimited 4K content available for free (below cost of bandwidth). While you may say you'll pay 600 bucks for that 55" TV with no ads, most consumers will disagree with you and they show it through behavior.
- Anther 5y ago
  I do wonder if they were to offer exactly that - a version with and another without ads, what would happen. This is not without precedent after all. I paid more for my Kindle so as not to have to be advertised to when I want to read.
  - foobarian 5y ago
    There are plenty of dumb TVs out there, usually intended for commercial signage, conference rooms, etc. But they are more expensive.
  - 0xy 5y ago
    Free users of YouTube outnumber YouTube Premium subscribers by an overwhelming number. If no ads isn't worth $10/month, you can bet no ads isn't worth several hundred dollars on each TV purchase. If most YouTube users were Premium subscribers, it would more than double revenue. Premium subscribers are worth more to Google than free ones are in ads revenue, by a lot. Monetized channels receive orders of magnitude more revenue per view from Premium subscribers than free ones.
- toastal 5y ago
  Yup, look at how popular the Oculus Quest is at $300 and how Facebook flashes ads in them.
op00to 5y ago
Did you read the article? The broadcasters are the ones that control the ads in this case. Not Vizio.

0xy 5y ago

Ads benefit the customer by reducing the price of a 55" 4K TV down to 300 bucks, which is absolutely below the true cost of the device (parts, R&D, support etc). They are selling you a below-cost TV and making it up in ads, same as Microsoft selling you a below-cost Xbox and making it up in accessory sales. I don't think it's correct to say there's not benefit. The benefit of YouTube ads is that you have unlimited 4K content available for free (below cost of bandwidth). While you may say you'll pay 600 bucks for that 55" TV with no ads, most consumers will disagree with you and they show it through behavior.

Anther 5y ago
I do wonder if they were to offer exactly that - a version with and another without ads, what would happen. This is not without precedent after all. I paid more for my Kindle so as not to have to be advertised to when I want to read.
- foobarian 5y ago
  There are plenty of dumb TVs out there, usually intended for commercial signage, conference rooms, etc. But they are more expensive.
- 0xy 5y ago
  Free users of YouTube outnumber YouTube Premium subscribers by an overwhelming number. If no ads isn't worth $10/month, you can bet no ads isn't worth several hundred dollars on each TV purchase. If most YouTube users were Premium subscribers, it would more than double revenue. Premium subscribers are worth more to Google than free ones are in ads revenue, by a lot. Monetized channels receive orders of magnitude more revenue per view from Premium subscribers than free ones.
toastal 5y ago
Yup, look at how popular the Oculus Quest is at $300 and how Facebook flashes ads in them.

op00to 5y ago

Did you read the article? The broadcasters are the ones that control the ads in this case. Not Vizio.