The basic explanation is that they sell it for what the target market will pay. You will not pay the price they sell it for but you are not the target market.

The basic explanation is that they sell it for what the target market will pay. You will not pay the price they sell it for but you are not the target market. And you can bet they looked at what the result would be if they sold it for less. They’d probably sell more, but ultimately profit less.