I think people, by nature, tend to bucket others into a set of a few archetypes because it is easier to process the world this way. Most of it is out of ignoran

I think people, by nature, tend to bucket others into a set of a few archetypes because it is easier to process the world this way. Most of it is out of ignorance - humans are always trying to conceptualize their lives in ways that can be understood, manipulated, and talked about. It is a shame that companies are passed up because they don't fit perfectly into one of a few categories. This is partially why research institutions and research-based companies are often overlooked or micromanaged.