I read that story as well, in the context of a review of the failed launch of the mobile.me service. The full reference: http://www.sfgate.com/cgi-bin/article.c

I read that story as well, in the context of a review of the failed launch of the mobile.me service. The full reference: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/05/07/businessinsider-steve-jobs-mobileme-failure-2011-5.DTL http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/05/07/... It would be a huge challenge to work in that environment, but also hugely rewarding when you find success. Or hugely crushing when you find failure. But I really appreciate Jobs's sentiment here: you're an Apple VP, which means you can marshall resources to solve problems. If you can't fulfill the title, someone else will. Do, or do not. There is no try.