If you’re doing the kind of stuff that you would want a BB terminal for $20k/yr should be a drop in the bucket. Also, the cost of missing out on a trade or a p

If you’re doing the kind of stuff that you would want a BB terminal for $20k/yr should be a drop in the bucket. Also, the cost of missing out on a trade or a piece of information or being delayed by a few seconds even once can be 100s of times that. And that’s even before we get to the excellent customer service where hitting a dedicated button on the keyboard will connect you to a human, who can then connect you, often without delay, to a financial expert, to the product owner of the app you’re using, or even to the developers. I guess this is a good thing to have for someone who cannot afford a BB (seems like there’s An opportunity for Bloomberg to offer a cut down intro version of their terminal), but it doesn’t seem to me this can target the BB terminals market.