3 ms·
However, I think the basic article premise (stated in the title), is something interesting and that nobody is saying. MS was cooler, even when it was cruel and
by hhm 18y ago
However, I think the basic article premise (stated in the title), is something interesting and that nobody is saying. MS was cooler, even when it was cruel and dark. Now it's not even the dark lord, it's like a new IBM, and that's not going to attract a lot of attention.
- mattmaroon 18y agoSeems more the opposite to me. IBM doesn't do anything different than anyone else in their advertising. They just come out and say "IBM products are good." Also, IBM doesn't sell much to consumers, so they don't need or want to sound cool. Microsoft is doing something different. And while all different is not cool, all cool is different. It's at least half way there.