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1) They are selling ad slots ("sponsored results") on their searches, which increases overheads for their suppliers and lets them take a bigger margin. 2) The
by lozenge 5y ago
1) They are selling ad slots ("sponsored results") on their searches, which increases overheads for their suppliers and lets them take a bigger margin.
2) The inflated review counts increase sales. It's also a form of social proof - "if 5,000 people like it, maybe it isn't a bad product, it's just what I can expect for the price I paid."