That caught my attention too. I work on AI consulting and have a reasonable sense of the ecosystem. There are certainly big players that claim "AI" as part of t

That caught my attention too. I work on AI consulting and have a reasonable sense of the ecosystem. There are certainly big players that claim "AI" as part of their consulting business, e.g. Deloitte, but they are well removed from any of the research and really just selling dashboards or something with a new name. The GP comments is the kind of thing I would expect a consultant working at a place like that to come out with