The flip side of that is that many of the newer formulations are slight tweaks, but doctors will generally prescribe the drug that the latest pharma sales rep t

The flip side of that is that many of the newer formulations are slight tweaks, but doctors will generally prescribe the drug that the latest pharma sales rep to visit was selling (yes really). They also tend to not want to change the way they’ve always done things and prescribe a cheaper formulation.