They're getting the Boeing treatment. Their name now has mind share among the people with high class, high dollar eyeballs that everyone wants their ads in fro

They're getting the Boeing treatment. Their name now has mind share among the people with high class, high dollar eyeballs that everyone wants their ads in front of. So every time they do anything even marginally newsworthy it will be written about because the subject has a great clicks to effort ratio for the people who produce content in order to sell ad time.