I think that the base issue is the intended target, i.e. "the Russians". There are maybe 15-20% of Russians that are young enough, technologically capable enou

I think that the base issue is the intended target, i.e. "the Russians". There are maybe 15-20% of Russians that are young enough, technologically capable enough, capable of reading in another language and possibly also capable of spending enough to be able to "connect" to the rest of the world and thus be able to read non-Russian sources. Taken away a probable 5-10% that simply doesn't care at all about their government and its actions as long as they aren't touched by them directly, it remains some 70-80% which only have available state TV and newspapers. It is this 70-80% that should be somehow reached and (counter-)informed, but I don't think there are practical ways to do so, they simply have no internet or don't use it (and even if they use it they are not allowed to access most of it outside Russia).