I really wonder who came up with the black macbook idea/experiment (it was from Jobs?) and especially why it was never replicated again. At least from the peop

I really wonder who came up with the black macbook idea/experiment (it was from Jobs?) and especially why it was never replicated again. At least from the people I know, most of them were just happy to spend a bit more for the black model. Maybe Apple was expecting a lot more?