There was definitely a period over the last five or so years where Apple went back to largely trading on their name and macOS, for laptops. With the M1 they're

There was definitely a period over the last five or so years where Apple went back to largely trading on their name and macOS, for laptops. With the M1 they're now firmly back in the realms of shipping significantly better hardware than the rest of the market. The M1 Pro MacBooks are ridiculous - fast, silent, and the battery will comfortably last 10 hours unless you're compiling software non-stop. Throw Apple's industrial design, which is back on form, on top of that and you've got a great machine. The fact it doesn't actually costs significantly more than an equivalently powerful Intel laptop is icing on the cake.