I am their target demo and have been completely sucked in to it. Pinterest is addictive and engaging and completely enjoyable. It's the first place I go when I

I am their target demo and have been completely sucked in to it. Pinterest is addictive and engaging and completely enjoyable. It's the first place I go when I am having a bad day. This is one of the most exciting sites I have seen in a long time. My friends and I can't keep off of it. Monetization will be a breeze. This demo doesn't get upset about ads, especially if they're relevant. And ads are just the LCD, no-brainer way to monetize. There is huge potential here. I just don't understand why they need so much money. Jeeez, what are they spending it on?