To add to that, some of these features are extremely specialized, and for each feature, 1-2 of the big players might have a huge technical advantage and economi

To add to that, some of these features are extremely specialized, and for each feature, 1-2 of the big players might have a huge technical advantage and economies of scale in production and in supplying. This leads to higher barrier to entry and not enough margin for other players to replicate the feature.