It's very similar to the relationship between Apple or Microsoft and developers for their platforms. In those cases if your product makes sense as a component o

It's very similar to the relationship between Apple or Microsoft and developers for their platforms. In those cases if your product makes sense as a component of the OS, or is a table stakes application that the platform vendor can't leave to third parties, then you're in trouble. Outside that, they actually need you to enrich and expand their ecosystem.