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Lessons Steve Jobs Taught Guy Kawasaki

92 points by flipside 15y ago

flipside 15y ago
As you'll hear from Guy, he rewrote his presentation thursday morning as a tribute to Steve Jobs. He finishes the 12 points by 28 minutes, the rest is Q&A (still good). 12 points: 1. Experts are clueless 2. Customers cannot tell you what they need 3. Biggest challenges beget the best work 4. Design counts 5. Big graphics, big fonts 6. Jump curves, not better sameness 7. "Work" or "doesn't work" is all that matters 8. "Value" is different than "price" 9. A players higher A players 10. Real CEOs demo 11. Real entrepreneurs ship 12. Some things need to be believed to be seen.
- brandonkshepard 15y ago
  These points are definitely not something to take lightly, definitely the truth and proven. Thanks for synopsis of the presentation.
- redcap 15y ago
  11. Real entrepreneurs ship Guy went on to say that if you have jumped curves, then "Don't worry, be crappy" - it's ok to be a bit crappy in this case. The example he gave was the Apple laser printer as a revolution over the daisy printer. It was expensive, had a slow network interface and only printed 8x11. But that was ok because it had jumped a curve over the previous products, hence it was shipped. One other example I can think of is the original iPhone - it wasn't perfect, but 3 years ahead of the competition when it shipped.
- flipside 15y ago
  This was actually only the opening for Silicon Valley Bank CEO Summit: Defining Moments. All the other speakers were fantastic so figured I'd post links to their presentations as well. This was an all day event, but extremely educational. ---- Avery Lyford (Partner, Blueprint Growth Partners): "Big Brother" Alliances for the Win - http://video.svb.com/video/Big-Brother-Alliances-for-the-W http://video.svb.com/video/Big-Brother-Alliances-for-the-W Brian Wong (Founder and CEO, kiip): Moments-Based Marketing - http://video.svb.com/video/Moments-Based-Marketing http://video.svb.com/video/Moments-Based-Marketing Bob Wiederhold (Founder and CEO, Couchbase): Being Part of the Venture Ecosystem - http://video.svb.com/video/Being-Part-of-the-Venture-Ecosy http://video.svb.com/video/Being-Part-of-the-Venture-Ecosy Sunil Nagaraj (Bessemer Venture Partners): Customer Discovery - http://video.svb.com/video/Customer-Discovery http://video.svb.com/video/Customer-Discovery Panel Discussion: The Convergence of Technology and Hollywood MJ Eng, Founder and President, ShoeDazzle Jeremy Liew, Managing Director, Lightspeed Venture Partners Moderated by Lizette Chapman, The Wall Street Journal - http://video.svb.com/video/Panel-Discussion-The-Convergenc http://video.svb.com/video/Panel-Discussion-The-Convergenc Eric Ries (Entrepreneur, Author): The Lean Startup - http://video.svb.com/video/The-Lean-Startup http://video.svb.com/video/The-Lean-Startup Ron Gutman (Founder and CEO, HealthTap): The Hidden Power of the Smile - http://video.svb.com/video/The-Hidden-Power-of-the-Smile http://video.svb.com/video/The-Hidden-Power-of-the-Smile Duncan Logan (CEO, RocketSpace): When to Pivot - http://video.svb.com/video/When-to-Pivot http://video.svb.com/video/When-to-Pivot Leslie Bradshaw (COO and Co-Founder, JESS3): Disruptive Marketing - http://video.svb.com/video/Leslie-Bradshaw-Disruptive-Mark http://video.svb.com/video/Leslie-Bradshaw-Disruptive-Mark Q&A with Gary Kremen - CEO of Sociogramics, Founder of Match.Com, Founder of Clean Power Finance - http://video.svb.com/video/Clean-Tech http://video.svb.com/video/Clean-Tech Peter Byck (Founder and CEO Winery Exchange): Continuous Entrepreneurship - http://video.svb.com/video/Peter-Byck-Continuous-Entrepren http://video.svb.com/video/Peter-Byck-Continuous-Entrepren Linda Jackson (Founder and President, Team TIBCO): Defining Moments - http://video.svb.com/video/Linda-Jackson-Defining-Moments http://video.svb.com/video/Linda-Jackson-Defining-Moments Greg Becker (President and CEO, of SVB Financial Group): Closing Remarks - http://video.svb.com/video/Closing-Remarks http://video.svb.com/video/Closing-Remarks
- ananthrk 15y ago
  Thanks for the summary and sorry to nitpick. But, in point 9, did you mean "A players hire A players"?
darkmusic12 15y ago
Who f-ing cares. Guy is shadow compared to Steve. Why do people listen to this loser?
geekytenny 15y ago
Great talk
wolfeidau 15y ago
Enjoyed this talk, should certainly be taken with a grain of salt but overall some great lessons to learn.

92 points by flipside 15y ago

As you'll hear from Guy, he rewrote his presentation thursday morning as a tribute to Steve Jobs. He finishes the 12 points by 28 minutes, the rest is Q&A (still good). 12 points: 1. Experts are clueless 2. Customers cannot tell you what they need 3. Biggest challenges beget the best work 4. Design counts 5. Big graphics, big fonts 6. Jump curves, not better sameness 7. "Work" or "doesn't work" is all that matters 8. "Value" is different than "price" 9. A players higher A players 10. Real CEOs demo 11. Real entrepreneurs ship 12. Some things need to be believed to be seen.

brandonkshepard 15y ago
These points are definitely not something to take lightly, definitely the truth and proven. Thanks for synopsis of the presentation.
redcap 15y ago
11. Real entrepreneurs ship Guy went on to say that if you have jumped curves, then "Don't worry, be crappy" - it's ok to be a bit crappy in this case. The example he gave was the Apple laser printer as a revolution over the daisy printer. It was expensive, had a slow network interface and only printed 8x11. But that was ok because it had jumped a curve over the previous products, hence it was shipped. One other example I can think of is the original iPhone - it wasn't perfect, but 3 years ahead of the competition when it shipped.
flipside 15y ago
This was actually only the opening for Silicon Valley Bank CEO Summit: Defining Moments. All the other speakers were fantastic so figured I'd post links to their presentations as well. This was an all day event, but extremely educational. ---- Avery Lyford (Partner, Blueprint Growth Partners): "Big Brother" Alliances for the Win - http://video.svb.com/video/Big-Brother-Alliances-for-the-W http://video.svb.com/video/Big-Brother-Alliances-for-the-W Brian Wong (Founder and CEO, kiip): Moments-Based Marketing - http://video.svb.com/video/Moments-Based-Marketing http://video.svb.com/video/Moments-Based-Marketing Bob Wiederhold (Founder and CEO, Couchbase): Being Part of the Venture Ecosystem - http://video.svb.com/video/Being-Part-of-the-Venture-Ecosy http://video.svb.com/video/Being-Part-of-the-Venture-Ecosy Sunil Nagaraj (Bessemer Venture Partners): Customer Discovery - http://video.svb.com/video/Customer-Discovery http://video.svb.com/video/Customer-Discovery Panel Discussion: The Convergence of Technology and Hollywood MJ Eng, Founder and President, ShoeDazzle Jeremy Liew, Managing Director, Lightspeed Venture Partners Moderated by Lizette Chapman, The Wall Street Journal - http://video.svb.com/video/Panel-Discussion-The-Convergenc http://video.svb.com/video/Panel-Discussion-The-Convergenc Eric Ries (Entrepreneur, Author): The Lean Startup - http://video.svb.com/video/The-Lean-Startup http://video.svb.com/video/The-Lean-Startup Ron Gutman (Founder and CEO, HealthTap): The Hidden Power of the Smile - http://video.svb.com/video/The-Hidden-Power-of-the-Smile http://video.svb.com/video/The-Hidden-Power-of-the-Smile Duncan Logan (CEO, RocketSpace): When to Pivot - http://video.svb.com/video/When-to-Pivot http://video.svb.com/video/When-to-Pivot Leslie Bradshaw (COO and Co-Founder, JESS3): Disruptive Marketing - http://video.svb.com/video/Leslie-Bradshaw-Disruptive-Mark http://video.svb.com/video/Leslie-Bradshaw-Disruptive-Mark Q&A with Gary Kremen - CEO of Sociogramics, Founder of Match.Com, Founder of Clean Power Finance - http://video.svb.com/video/Clean-Tech http://video.svb.com/video/Clean-Tech Peter Byck (Founder and CEO Winery Exchange): Continuous Entrepreneurship - http://video.svb.com/video/Peter-Byck-Continuous-Entrepren http://video.svb.com/video/Peter-Byck-Continuous-Entrepren Linda Jackson (Founder and President, Team TIBCO): Defining Moments - http://video.svb.com/video/Linda-Jackson-Defining-Moments http://video.svb.com/video/Linda-Jackson-Defining-Moments Greg Becker (President and CEO, of SVB Financial Group): Closing Remarks - http://video.svb.com/video/Closing-Remarks http://video.svb.com/video/Closing-Remarks
ananthrk 15y ago
Thanks for the summary and sorry to nitpick. But, in point 9, did you mean "A players hire A players"?

darkmusic12 15y ago

Who f-ing cares. Guy is shadow compared to Steve. Why do people listen to this loser?

geekytenny 15y ago

Great talk

wolfeidau 15y ago

Enjoyed this talk, should certainly be taken with a grain of salt but overall some great lessons to learn.