Using terms from technical/software fields to talk about brains and behavior leads to inapt analogies. People are not computers. Brains evolved from the materi

Using terms from technical/software fields to talk about brains and behavior leads to inapt analogies. People are not computers. Brains evolved from the material available, to serve some basic purposes: improve chances of survival and reproduction. Brains were not designed and don’t have “UX.” What each of us experience is an emergent property, or side-effect, of the brain’s evolution. The concept of rationality is a human invention (like morality). Neither are inherent properties of the brain, they are learned behaviors and social constructs.