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More Google spin. > "Some 94% of U.S. consumers abandoned a shopping session because they received irrelevant search results" This would often be because the
by exodust 5y ago
More Google spin.
> "Some 94% of U.S. consumers abandoned a shopping session because they received irrelevant search results"
This would often be because the product is simply not in stock, leaving no other option for the user other than leaving the site.
> "It’s a phenomenon known as “search abandonment""
A phenomenon? If you say so, Google. Please tell me more about how adding Google search to my client's website will magically materialize the out of stock item.
Google makes these claims for self-serving reasons. They're behind the survey that supports the claim, which in turn supports their agenda to have websites install their cloud search product.
> "shoppers still struggle to find what they’re looking for. They often have to come up with a perfectly-worded query that a retailer’s site search engine will understand"
Oh bullshit, Google.
Even the most basic site search will return product results from words contained in the product name. People looking for bread knives on a homewares site can use "bread" or "knife" in their search and get relevant results. And it's trivial for site search to pick up other meta data from the product, such as descriptions. "Baking" for example, the user could find the bread knives by searching for baking accessories.
- bell-cot 5y agoThat last point - '> "shoppers still struggle to find..."' - is only ~75% Google bullshit. I semi-regularly use search engines (usually not Google) to find products on e-commerce sites with wretched built-in search. Or where the built-in search only works if I allow javascript from a dozen or more creep-looking domains to execute.
- exodust 5y agoI'd be interested to see even one example where the e-commerce store's own site search failed to return a relevant result that google otherwise achieves. Just one example. I use Google search too when shopping online. For the purpose of returning a range of websites so I can browse for best price etc. But the topic here is whether Google could do better when confined to one site, and it would also need to return actual products not just "SEO" landing pages talking about those products.
- yunohn 5y agoI don’t know why you’re being so vitriolic, but at least in my experience - e-commerce search absolutely sucks. Even Amazon is really bad for half my queries.
- exodust 5y agoBecause they're claiming that only 6% of shoppers are successful with searching for products on e-commerce sites. They imply Google can help prevent the 94% who "abandon their session" because of inadequate site search. It's a garbage claim even when accounting for poor quality or broken site search. > e-commerce search absolutely sucks Any examples? To qualify as an example, the site search would need to fail to return a product for a given phrase that Google search otherwise finds.