I mark the transition as Y2K exactly. It was basically right at 1999->2000 that you had internet stores completely melt down on Valentine's Day and Mother's Da

I mark the transition as Y2K exactly. It was basically right at 1999->2000 that you had internet stores completely melt down on Valentine's Day and Mother's Day. This was the point where the Internet was escaping being some weird techie thing to being something that non-technical people were using.