I listened to a podcast about Ramon's story and it certainly had the ring of truth - the guy was an internet marketing specialist who bought the weiner dog ramp

I listened to a podcast about Ramon's story and it certainly had the ring of truth - the guy was an internet marketing specialist who bought the weiner dog ramp business as he sensed it was a good product that was failing to find its potential market. Through the use of highly targeted ads he was able to find potential customers at a cost lower than his profit on the goods - so he turned it into a successful business. Throwing money at internet marketing without a lot of thought is probably throwing it away for many businesses. Hiring a specialist to do your marketing is often not really any better because the industry is rife with shysters.