It won't give lower prices because Apple doesn't allow discounts. Any remotely sensible vendor would give you a 10% discount (or more!) to give you an incentive

It won't give lower prices because Apple doesn't allow discounts. Any remotely sensible vendor would give you a 10% discount (or more!) to give you an incentive to not make purchases through Apple Pay - Epic did this to promote their alternative payments system, because when you're not giving Apple 30% of all your revenue you can easily cut prices. will they cut prices? Maybe not, but right now they can't, because Apple forbids it.