My guess would be that Facebook hired a GOP firm for two reasons. 1) The national mood is leaning significantly toward the GOP, with major Republican gains like

My guess would be that Facebook hired a GOP firm for two reasons. 1) The national mood is leaning significantly toward the GOP, with major Republican gains likely in both the House and Senate (potentially supermajorities in both chambers). Democrats are so weak right now that they can't get anything done, so may as well follow the trends. TikTok isn't going to kill Facebook in nine months, so they can hold out till a Republican Congress in January. 2) The messaging is aligned with recent Republican victories or even just Democrat losses. The election in Virginia and the recall of the SF school board both highlight that Dems appear tone-dead with respect to protecting kids. (Even in FL, the Dems and media have essentially lied by maligning the new law restricting public schools from exposing K-through-3 students to sexual content as a bill banning anyone from saying the word "gay." This dishonesty is only necessary and effective because Democrats are exceptionally weak at protecting kids.) I doubt the use of a GOP firm reflects anything beyond a desire to persuade Republican voters and lawmakers.