> Maybe all the math has already been done, I doubt it. Brand value is a notoriously fuzzy concept, and corporate decision-making features a heavy measurement

> Maybe all the math has already been done, I doubt it. Brand value is a notoriously fuzzy concept, and corporate decision-making features a heavy measurement bias. A toxic brand might be measurable by the time it's influencing enough purchaser decisions to show up on "would you consider?" surveys, but that's an advanced stage of the problem.