I feel like "Don't make me think" is geared more towards designers who want the things they design to look different or unique or new. The main thesis of that b

I feel like "Don't make me think" is geared more towards designers who want the things they design to look different or unique or new. The main thesis of that book is to follow established conventions in web design. To me, it seems like engineers following conventions is what they'd prefer so that they don't have to think about how things look too much.