That’s because you probably have a moral compass, but that still isn’t enough. If you were a decision maker at Google, those morals would probably get you fired

That’s because you probably have a moral compass, but that still isn’t enough. If you were a decision maker at Google, those morals would probably get you fired at some point. The people running a company have a legal responsibility to act in the interests of their shareholders. Even if making a morals>economics decision doesn’t get them into legal trouble, it can get them into trouble with shareholders, and they may be fired and replaced with someone who doesn’t have a moral compass. So if the infrastructure doesn’t have room for morally correct decisions, no amount of martyrdom from executives is going to eliminate bad behavior in the long run.