I have worked at four large scale mobile app companies [10 million downloads+]. All four were thrown out of the Apple store for various reasons. The real killer

I have worked at four large scale mobile app companies [10 million downloads+]. All four were thrown out of the Apple store for various reasons. The real killer is the time between getting thrown out and finishing appeals. It's a real corrupt system too - like dealing with Russian oligarchs. You need to know the right people, know the right things to say, etc. If you don't you sort of play Russian roulette with the reviewer. That time between appeal and getting back in is usually enough to destroy all momentum - two of the companies just closed afterwards. I am still in mobile but in education teaching children to read [20+ million downloads]. I sleep well at night knowing we cannot be thrown out.... but any "phone call" from apple [they don't put anything in writing] I would probably throw up and have a full blown panic attack.