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> I can't think of a German lifestyle product or consumer brand NIVEA, Braun, Miele, Bosch, Birkenstock, various chocolates ... and so on. Lots of marketing in
by yobbo 5y ago
> I can't think of a German lifestyle product or consumer brand
NIVEA, Braun, Miele, Bosch, Birkenstock, various chocolates ... and so on. Lots of marketing in awkward English.
- specialist 5y agoHeh. True. Let me try again... Bullshit is hard to translate. Culturally, German branding may have comparatively less bullshit. And therefore less compulsion to translate nuance. Just describe what the product does. Amazon recruiting will say stuff like "code ninjas needed to invent future!" Versus "get beaten like a rented mule for two years, to make Bezos even more rich, then fall over dead". (How would one translate either version?) This LIDL/Schwartz pitch, perfectly normal for America, comes off kinda weird, like maybe satire, from a German company.