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Facebook also gave cheap ad rates to BJP[1] (Party of the current prime minister of India). Facebook seems like align more with the right group. [1]https://the
by newhotelowner 5y ago
Facebook also gave cheap ad rates to BJP[1] (Party of the current prime minister of India). Facebook seems like align more with the right group.
[1]https://thewire.in/political-economy/for-campaign-ads-on-facebook-bjp-almost-always-gets-better-bang-for-the-buck-report https://thewire.in/political-economy/for-campaign-ads-on-fac...
- annadane 5y agoThey absolutely do. https://www.buzzfeednews.com/article/ryanmac/mark-zuckerberg-joel-kaplan-facebook-alex-jones https://www.buzzfeednews.com/article/ryanmac/mark-zuckerberg...
- edmundsauto 5y agoThat isn't how it works. The study clearly states that the targeting criteria was not included in the analysis. If you look at any 2 advertisers running their own campaigns, and one is a savvier user of auction based ad systems, a 29% difference in CPM excluding targeting is common.