4 ms·

I imagine Steve's death might change the tone of an announcement they'd prepared. Something sharply competitive would have been appropriate a few days ago but,

I imagine Steve's death might change the tone of an announcement they'd prepared. Something sharply competitive would have been appropriate a few days ago but, yes, would even be distasteful next week.

ajross 15y ago
That's exactly it. A product rollout is a careful public relations exercise. PR interacts strongly with public perception, and public perception is shifting wildly right now. They need to rethink and rework.