I'm not in your market, but I commend your decision to focus on a specific market and the confidence in sticking to it. The startup environment today, perhaps

I'm not in your market, but I commend your decision to focus on a specific market and the confidence in sticking to it. The startup environment today, perhaps "inspired" by "unicorn"s, takes as granted that your product should be infinitely expandable to everyone and everywhere; and too often, that leads to things being watered down and resources spread too thin. Deciding your customers are a specific group makes it much easier to make use of the specifics of the group (eg. Google APIs here) to make a much better and more well-integrated product.