I think devs were more cognizant of the platform risk on FB, and the developer experience was absolutely pants. I dreaded every moment working within their plat

I think devs were more cognizant of the platform risk on FB, and the developer experience was absolutely pants. I dreaded every moment working within their platform, maybe it's different now. As well FB apps were necessarily less interesting, because they were so tightly integrated into FB it limited the potential experiences. It just wasn't worth it when a developer could reach people on FB with ads instead, and point to their mobile app, where you can attempt to fully capture the value of the customer rather than just rent them from FB. Forgive me for the business speak there, I'm no longer in that space thank the stars.