Without even reading any content, I feel there's a marked distinction just in the titles alone. "Working with Claire" signals: This is an article about what it

Without even reading any content, I feel there's a marked distinction just in the titles alone. "Working with Claire" signals: This is an article about what it's like to work with me. "How to work with me" signals: This is a set of rules I expect to be followed if we are to get along. I am just immediately rubbed the wrong way by the latter, while I'd be willing to approach the former with an open mind.