supply chain doesn't work like this. This is a bit like saying, I cut off one root of the tree and there are million branches so it will survive. Most of the t

supply chain doesn't work like this. This is a bit like saying, I cut off one root of the tree and there are million branches so it will survive. Most of the times, retail has a profit margin of around 5-10% and restaurant is even worse with around 1% margin. An increase in base price has a knock on effect that ripples through the entire system.