How do you get around supplying content without ads or some other metric to pay for network usage? It would be nice if everything was free, but right now every

How do you get around supplying content without ads or some other metric to pay for network usage? It would be nice if everything was free, but right now everything has a cost associated with it. Whether that's your attention, your data, or outright paying for the service. To me the better question in regards to Web3, is it necessary to have so many middlemen? That's my issue with it.