> Google is a search engine that makes money by showing ads. It shouldn’t be surprising that there are multiple ads on search results. Google grew to be a huge

> Google is a search engine that makes money by showing ads. It shouldn’t be surprising that there are multiple ads on search results. Google grew to be a hugely profitable behemoth having a small number of easily distinguishable ads per search page. I don't think anyone is saying that they shouldn't be hosting ads; it's more the ever-decreasing quality of the product. Every few months the number of ads goes up and they become harder to distinguish from content. Meanwhile, the quality of search goes down. Google search now is a significantly worse experience than ten years ago. Despite a decade of engineering advancements and hardware improvements, they keep degrading their own service. Google grew so big despite (or because of) the fact they didn't try to squeeze every last drop of profit out of their business. This generated a lot of goodwill which has now evaporated and gone into the negative.