Strategy doesn't preclude tact. I.e. press hits doesn't have to be only reason not to launch a product on the day of the funeral. [Edit: Being tactful can also

Strategy doesn't preclude tact. I.e. press hits doesn't have to be only reason not to launch a product on the day of the funeral. [Edit: Being tactful can also be strategic, because it will be seen as, well, tactful. The problem, as you demonstrate, is that it can also be seen as strategic. But what's wrong with being tactfully strategic or strategically tactful?] I also imagine there will be at least a few top level Google executives attending.