I don't know that it's folks don't care, as much as they don't understand it. It's a cell phone number. That's essentially public - if you search your phone nu

I don't know that it's folks don't care, as much as they don't understand it. It's a cell phone number. That's essentially public - if you search your phone number, you will find your name and probably address attached to it in the results, if not even your family and friends. So, at that point, it doesn't matter. I guess it's the death by a thousand cuts. So instead of not caring, I think it's more of - If there are companies who publish this information that I literally have never interacted with and have zero control over, what does it matter if I give it to a company to get something I want in return?