I provide prototyping services to various startups (from idea/seed to first MVP) and while I respect the content of these slides, they won't do anything for the

I provide prototyping services to various startups (from idea/seed to first MVP) and while I respect the content of these slides, they won't do anything for the person who's still at the beginning of that journey. Most of my onboarding/pre-sales calls are essentially me trying to reduce the damage they will incur to themselves and their seed investors (knowing that they, like everyone else before them, will run into the same troubles). I used to "lightly" recommend slides like these (from the many, many others who crossed that bridge) to my clients, but I doubt a single person ever took up the advice. Everyone thinks they know how to attack it, they will see the problem before it arises. It most definitely is not a problem of "being unaware". You can be 100% perfectly aware of the fact that you need to downscale your grand vision to a greatly-refined MVP first, or know how and when to reach product-market-fit, or what to look for in a co-founder, but after those highly-motivated first few days or weeks, just after you've placed that merch order for the logo hoodies and had your first two client meetings, the ship suddenly changes course and all good intention and advice is out the window. I'd say 9/10 startups I've worked with ran into those problems mentioned here, and not a single slide in the world will change that in the future. That's the issue. The information is out there. The ability to reflect on it, not just to hype yourself up to get going, but constantly throughout, is not.