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BMW tried with the i3 but failed miserably. Not surprising in hindsight. When we look back in time we see that new technologies very often tried to emulate the
by weinzierl 5y ago
BMW tried with the i3 but failed miserably. Not surprising in hindsight.
When we look back in time we see that new technologies very often tried to emulate the old technology that they were about to replace. Cars used to look like horse carriages, computers used the desktop metaphor and smart phones skeuomorphic design.
The time isn't ripe for better than “same, but electric”.
- aembleton 5y ago> i3 but failed miserably Did it? I see plenty of them around. Over 227k sold world wide https://en.wikipedia.org/wiki/BMW_i3#Global_sales https://en.wikipedia.org/wiki/BMW_i3#Global_sales
- theshrike79 5y agoThe i3 REX especially was a fantastic car. It was just weird AF from the outside and didn't attract "normal" car people.
- llampx 5y agoI remember when "everyone" pinned the success of the Prius on it looking different from normal cars. Many articles said that if the Prius had looked like a normal car it wouldn't have had sales from people who wanted to show that they were forward-thinking and ecological. Then Tesla came along and now everyone says that their success is because of the cars looking like normal cars. shrug. I think the look takes second place to the technology and how well its implemented.