I don't think that the relevant implications have to be spelt out: The wrong PR shilling your company could earn you undeserved negativity. I.e. What if the pi

I don't think that the relevant implications have to be spelt out: The wrong PR shilling your company could earn you undeserved negativity. I.e. What if the pitch sent in this case was on your startup? As a result, your company gets dragged in, people (some of whom have never heard of you, could be potential clients, etc) develop negative associations with your brand. All because you had the misfortune to hire a PR firm with what you thought were skilled professionals.