1. blogger gets a spam pitch from a PR company. 2. blogger sends standard snarky reply (minor celebrity collating paper) 3. VP at PR company accidentally repl

1. blogger gets a spam pitch from a PR company. 2. blogger sends standard snarky reply (minor celebrity collating paper) 3. VP at PR company accidentally reply-all some unkind words 4. blogger calls him out 5. VP pretends to apologize but really just questions her relevancy without PR firms feeding her stories to re-blog 6. blogger goes nuclear by tweeting the exchange to her 167K followers ('Please stand by for a demonstration of relevancy.') 7. hilarity ensues