> it's highly tied to the idea that you can run a company without understanding what the business actually does. I find this notion really interesting actually

> it's highly tied to the idea that you can run a company without understanding what the business actually does. I find this notion really interesting actually, as intuitively it makes no sense, yet it's clear this is what people believe. I guess if you consider all businesses as generic machines that work the same way, you could argue it is theoretically possible, but that should always leave open a huge opportunity for the ones that ignore this practice to push on ahead and win... If your rivals all behave in a relatively predictable way, that ought to give you a usable edge. > I'm pretty sure you're seeing it that way because it's designed that way, unfortunately. That seems to be the case. It's an incredible situation, and one which I hope in future we will reflect on, laugh at, and chalk up as a massive long-term failure in Western business practice.