I read this when it was originally written. I have since founded and failed at a startup. Throughout that experience, I thought about this article. I don't eve

I read this when it was originally written. I have since founded and failed at a startup. Throughout that experience, I thought about this article. I don't even think "have a business plan" is the takeaway, because no plan survives first contact with the market. All business plans are built on the assumption that people want what you're currently building. To me, the takeaway is you need a good 2-3 year runway for startups today. Maybe it only took a year to find PMF a decade ago, but it's much harder now. "The digital X" isn't enough. "X for mobile" isn't enough. "Uber for X" isn't enough. I think this is why web3 is partly as big as it is. It's very easy to say "X on blockchain" and get money for it. You need to have a strong idea of the community you're serving, and those communities are becoming more and more nuanced. Once you find it, it'll take you a fair amount of time to win it over.